News and Views
Meet the Journalist: Joe Willis
Joe Willis is the founder and editor of our own local newspaper, Richmondshire Today and Hambleton Today. He loves reporting on local stories which...
Meet the Journalist: Molly Flatt
When did you first realise you wanted to become a journalist? I never did and I never have. I still find it strange when people describe me as a...
Meet the Journalist: John-James Anisiobi
When did you first realise you wanted to become a journalist? I was quite young actually. I was really good at English at school and when I was 16 I...
Meet the Journalist: Elizabeth Anderson
Elizabeth Anderson is a freelance finance journalist and editor (Times Money Mentor and i paper); having previously worked at The Telegraph, BBC,...
Meet the Journalist: Emily Cleary
When did you first realise you wanted to become a journalist? I was telling my kids this just the other day. It was probably when I was about six...
Meet the Journalist: Suzanne Baum
When did you first realise you wanted to become a journalist? I started my passion for writing when I was at Leeds University studying English and...
Meet the Journalist – Ashley Barnard
When did you first realise you wanted to become a journalist? It wasn't until after university. I didn't really know what I wanted to do. I studied...
Meet the Journalist – Mark Casci
When did you first realise you wanted to become a journalist? This is quite a difficult one to answer, as I can’t remember any definitive stage. ...
Top your class when promoting your school
With the overwhelming demands placed on schools, marketing can become reactive, sporadic and easily get pushed to the bottom of the list. This...
Habits of the PR-savvy education professional
During the pandemic, we saw a rise in educational leaders who were interviewed on media platforms in response to the education crisis. This is...
Nailing your marketing in 2021
As I mentioned in my about me blog, I am a bit of an organisation geek. I find it so helpful when creating marketing plans to understand what...
Meet the team: Why visuals matter with Cara
When you meet someone for the first time, whether that’s over coffee or over Zoom, first impressions stick. In fact, it’s a topic that I’m sure...
Meet the team: How Lizzy creates effective online content
Since I started working for Dales PR and Marketing I have worked with many clients, all wanting online content to support their business and brand. ...
Meet the team: A Q&A with Samantha
This week's blog is by Samantha Williams, Officer Manager for Dales PR and Marketing. Sam has over 20 years of experience in being a finance...
Meet the team: A sneak peak into Sharon’s working world
Ah it’s been a whirlwind year hasn’t it? I had grand plans for a regular blog full of PR hacks and insights but I’ll confess, focusing on clients’...
Yorkshire businesses bossing their marketing
Today we get to focus our own county; Yorkshire! In celebration of Yorkshire Day, we want to highlight some of the businesses in Yorkshire doing a great job of marketing this year – especially in relation to the pandemic.
Media representation is key to lasting change
Earlier in the year we shared why we feel racial representation is important in one of our special insight features. Influencing the media agenda so that there’s better representation of all people groups, was a key motivator for me becoming a journalist and I used to go out of my way to find stories affecting less ‘traditional’ radio audiences.
Christmas in July
Yes it barely feels like 2020 has got going – how dare I mention the C word now!
But the truth is if you’re a product based business and hope to secure media coverage to boost festive sales, now really is the time to start thinking about PR because Christmas is in July for many journalists.
Moving forward – our new services
May was a busy month for us. Our Office Manager, Sam, is working again; we’re adding new specialists to our freelance pool; working with some brilliant interns; and rejigging how we deliver our services, all to ensure we continue to offer great quality and value for money.
Thoughts from a veteran home worker
Apparently today is National Work from Home Day. I look forward to seeing the PR that comes off the back of that one.
Since this new norm of remote working began, I’ve heard people assume that those us who work from home normally, haven’t noticed much of a change. And I guess yes, though I’m working less, managing child and have people in the house ALL THE TIME, I’m still getting work done.