News and Views
Top your class when promoting your school
With the overwhelming demands placed on schools, marketing can become reactive, sporadic and easily get pushed to the bottom of the list. This...
Habits of the PR-savvy education professional
During the pandemic, we saw a rise in educational leaders who were interviewed on media platforms in response to the education crisis. This is...
Nailing your marketing in 2021
As I mentioned in my about me blog, I am a bit of an organisation geek. I find it so helpful when creating marketing plans to understand what...
Meet the team: Why visuals matter with Cara
When you meet someone for the first time, whether that’s over coffee or over Zoom, first impressions stick. In fact, it’s a topic that I’m sure...
Meet the team: How Lizzy creates effective online content
Since I started working for Dales PR and Marketing I have worked with many clients, all wanting online content to support their business and brand. ...
Meet the team: A Q&A with Samantha
This week's blog is by Samantha Williams, Officer Manager for Dales PR and Marketing. Sam has over 20 years of experience in being a finance...
Meet the team: A sneak peak into Sharon’s working world
Ah it’s been a whirlwind year hasn’t it? I had grand plans for a regular blog full of PR hacks and insights but I’ll confess, focusing on clients’...
Yorkshire businesses bossing their marketing
Today we get to focus our own county; Yorkshire! In celebration of Yorkshire Day, we want to highlight some of the businesses in Yorkshire doing a great job of marketing this year – especially in relation to the pandemic.
Media representation is key to lasting change
Earlier in the year we shared why we feel racial representation is important in one of our special insight features. Influencing the media agenda so that there’s better representation of all people groups, was a key motivator for me becoming a journalist and I used to go out of my way to find stories affecting less ‘traditional’ radio audiences.
Christmas in July
Yes it barely feels like 2020 has got going – how dare I mention the C word now!
But the truth is if you’re a product based business and hope to secure media coverage to boost festive sales, now really is the time to start thinking about PR because Christmas is in July for many journalists.
Moving forward – our new services
May was a busy month for us. Our Office Manager, Sam, is working again; we’re adding new specialists to our freelance pool; working with some brilliant interns; and rejigging how we deliver our services, all to ensure we continue to offer great quality and value for money.
Thoughts from a veteran home worker
Apparently today is National Work from Home Day. I look forward to seeing the PR that comes off the back of that one.
Since this new norm of remote working began, I’ve heard people assume that those us who work from home normally, haven’t noticed much of a change. And I guess yes, though I’m working less, managing child and have people in the house ALL THE TIME, I’m still getting work done.
We’re here to help you!
While April was an unusual month, it’s been good to connect with the local community in a different way. We took on a pro bono project providing media relations support for a campaign called ‘We Will Meet Again’. Leyburn-based Jonathan Greenwood, took it upon himself to deliver over 1,000 goody bags to residents in the Yorkshire Dales, providing them with a ‘mental health boost’. What an amazing feat. We secured a selection of broadcast and online coverage including BBC Look North, BBC Radio York and Natwest Business Hub.
Special Insight: Rurality and the media
We meet rural businesses daily who are seriously punching above their weight and making a significant economic difference. And the stats back this...
Special Insight: Race and the media
If you’re a business leader from a non-white ethnic background, you’ll understand the struggle it is to see yourself represented in the media. We’ve...
Habits of the PR-savvy business professional
We think it’s a good idea that every business owner or leader has a basic set of PR tools and habits they can rely to help enhance their company’s reputation. We’ve come across many leaders who shy away from PR because they have no idea where to start or think it’ll be too time-consuming. But simple steps can make a big difference. Read on for five easy ways to up your PR game…