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Top your class when promoting your school

Top your class when promoting your school With the overwhelming demands placed on schools, marketing can become reactive, sporadic and easily get pushed to the bottom of the list. This ad-hoc approach results in mixed messages about your school brand and will make it...

Habits of the PR-savvy education professional

Habits of the PR-savvy education professional During the pandemic, we saw a rise in educational leaders who were interviewed on media platforms in response to the education crisis. This is likely to continue because of the ongoing impact the pandemic has on...

Christmas in July

Christmas in July I know, it seems as though 2020 has been on standstill for the past three months – how  dare I mention the C word now!  But the truth is  if you’re a product based business and hope to secure media coverage to boost festive sales, now really is the...

Special Insight: Rurality and the media

Rural Enterprise: The unsung hero of UK SMEs We meet rural businesses daily who are seriously punching above their weight and making a significant economic difference. And the stats back this up. In England, for example, predominantly rural districts generated £237...

Habits of the PR-savvy business professional

Habits of the PR-savvy business professional We think it’s a good idea for every business owner or leader to have a basic set of PR tools and habits they can rely to help enhance their company’s reputation. We’ve come across many leaders who shy away from...