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Top your class when promoting your school

Top your class when promoting your school With the overwhelming demands placed on schools, marketing can become reactive, sporadic and easily get pushed to the bottom of the list. This ad-hoc approach results in mixed messages about your school brand and will make it...

Habits of the PR-savvy education professional

Habits of the PR-savvy education professional During the pandemic, we saw a rise in educational leaders who were interviewed on media platforms in response to the education crisis. This is likely to continue because of the ongoing impact the pandemic has on...