THE Wensleydale School AND SIXTH FORM

OVERVIEW

We made student success the central focus of all communications. We built an engaged Facebook community, creating a regular flow of posts, blogs and updates that celebrated life at Wensleydale while offering useful insights for families. This was complemented by professional photography, digital marketing content (including videos, graphics and brochures) and a steady stream of positive press stories across local, regional and national media.

We also played a key role in promoting the school’s bold new sixth form provision, the Business and Innovation Centre, which offers a vocationally focused curriculum designed to prepare students for the world of work or further study.

In recent years we have positioned and continue to position Julia as a leading voice for rural schools, securing opportunities for her to contribute to key education, regional and national outlets such as TES, Teach Secondary, BBC Radio York, BBC Radio 5 Live and The Guardian.

Additionally we supported the school by maintaining and updating its website over several years, ensuring that news, articles and student stories were consistently shared and reflected the school’s vibrant tone and values.

We are now focused on building on the momentum we have created, showcasing the depth of thinking that underpins academic excellence, pedagogy and holistic learning at Wensleydale.

OUTCOME

The school now has a strong brand presence across Facebook and in the media, with stories regularly shared and celebrated by the wider community. Julia is recognised as a leading voice on rural education issues. The school’s community footprint has grown significantly, engagement levels have improved and the school is now over-subscribed.

IN THEIR WORDS

“In a rural setting, reaching out to all potential students and parents across 25 feeder schools is essential. We switched to Kasa Communications five years ago and have just signed for our sixth year. The impact has been impressive. Our community footprint has improved significantly and Kasa helped us establish a strong presence on Facebook and also took over our website updates to ensure more regular articles and stories for a few years. We’ve also consistently been positioned as a leader in key media spaces. Their support has been invaluable and we are now over-subscribed. I highly recommend Kasa to anyone looking for a team that can take the headache out of marketing and PR strategy and delivery.”

Julia Polley, Headteacher.