Smart Communications

Strategy Service

SAVE TIME AND GET RESULTS!

As a school communicator, you have a lot on your plate, and creating a detailed marketing strategy shouldn’t take up all your time. We’re here to make it easier and reduce the overwhelm!  Our workshop will help you clarify your school’s brand, objectives, and messaging so you can hit the ground running without the stress of starting from scratch.

Then, with input from AI, we’ll do the heavy lifting and produce a comprehensive strategy including audience profiling, competitor analysis, and market trends, giving you a document that’s grounded in real data. No more hours spent gathering information or analysing trends. Instead, you’ll receive a tailored, actionable strategy that’s ready to guide your marketing efforts.

Within five business days, you’ll receive a professionally designed, illustrated strategy document in PDF or a text-based Word format. This gives you the flexibility to start implementing your plan almost immediately, without spending extra time refining your approach. In a fraction of the time you’ll have a solid foundation and springboard to guide your marketing activity for the year ahead and even beyond.

Your strategy document will include:

  • Current situation
  • Background

  • Objectives

  • Identity: Vision, mission, brand values, messaging (We’ll draw on your existing information, not develop new elements – our separate workshop covers brand identity and rebranding)

  • Detailed audience profiling

  • Stakeholder analysis

  • Competitor analysis

  • Political landscape

  • Barriers to success

  • Key messaging

  • Marketing channels analysis

  • Basic content plan and thoughts

  • Content ideas and recommendations

  • Market trends analysis

  • Timeline and next steps

  • Evaluative methods

Once you have your strategy...

With your new communications strategy in hand, you’ll feel relieved and be good to go. No more stressing about the next campaign or second-guessing. You’ll have a clear, actionable plan and your team will be in sync. It’ll be like having a GPS for your communications, but without the stress of getting lost along the way!

Let's chat

Our Smart Communication Strategy Service replaces our Communications Strategy Service. As this service is in a beta phase, we’re offering a discounted rate of £1,200 (40% off) for sessions booked and delivered in the summer term. Now’s the time to get ahead!

With most strategy workshops, you’ll be guided through the process and will still have to put the strategy together yourself at the end. We’ve been offering a strategy document as part of our service for years. Now with the inclusion of AI, we can save time and add more value.  

You’ll take away a tailored strategy you can confidently use as a springboard for all external communications activity.

Interested? Please fill in this form

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